RELO has announced that its national and global real estate network has a new identity: Leading Real Estate Companies of the World.

Formerly known as the RELO network, the organization encompasses 650 local and regional real estate brands in residential real estate, with 4,700 offices and 120,000 sales associates in the U.S. and 24 other countries.

Collectively, the companies sell 1.4 million homes annually valued at $380 billion, according to Leading Real Estate Companies of the World, which has launched its new identity to better reflect it as a real estate organization rather than one focused only on relocation.

Leading Real Estate Companies of the World traces its beginnings to the formation of the RELO network in 1963. In 1998, it underwent an ownership change that rapidly accelerated its growth.

“Consumers typically prefer to visit a fine local dining establishment for a special anniversary, or a unique high-end hotel for a special vacation rather than the cookie-cutter national chains,” said Leading Real Estate Companies of the World President/CEO Pam O’Connor. “Likewise, when buying what is usually their largest asset – their home – consumers often gravitate toward that strong local real estate brand, where one can talk to the owner broker if necessary.”

The organization’s affiliates include six of the top 10 real estate companies in the country, O’Connor said.

Leading Real Estate Companies of the World has members in many European countries, South Africa, Mexico, Canada, Australia, New Zealand, Bermuda, and the Caribbean. Its first International Symposium is scheduled for June 2006 in Dublin, Ireland.

The trademarked RELO name will continue to be used for the sister relocation company of the network, RELO Direct, and for RELO Home Search, the online program linking the IDX (Internet data exchange) sites of affiliate companies to provide access to 2 million home listings across the country.

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