Industry News

Help-U-Sell reshuffles management

O'Neil out, new director in

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Rick O'Neil is no longer president of fee-for-service provider Help-U-Sell Real Estate; Thomas E. Hurford has been appointed acting chief executive officer; and a new member has joined its board of directors, the company said today. The residential sales company is embarking on a major restructuring program, Help-U-Sell said in a statement. O'Neil will have "an ongoing role" with Help-U-Sell, the company said, without describing what his duties would be. In addition to Hurford's appointment, Eric Kufel, chairman of the board and immediate past president of Poore Brothers, has been elected to the board of directors, Help-U-Sell said. The company said Kufel joins board chairman Bradley J. Crandall and board member Larry Polhill of American Pacific Financial Corporation in spearheading the company's refocused strategy on brand development, growth and an enhanced level of service. Ash Asensio, who holds a CPA and MBA, will assume the positions of chief financial officer and chairman of t...