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Real estate podcasts prep listeners for disasters

California Realtor embraces new media

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A California Realtor has jumped on the podcast bandwagon, using the popular audio technology to reach out to clients – and his first podcast is dedicated to disaster preparedness. Berkeley, Calif., Realtor Ira Serkes' podcasts can be downloaded from www.berkeleyhomes.com/podcasts/podcasts.html. The first podcast will give tips on how people can prepare for disasters – a timely subject in the wake of the devastation wrought by Hurricane Katrina. Podcasts are audio files, usually MP3s, in talk-show format, that can be downloaded to any portable MP3 player, such as an iPod, or personal computer. Interest in such offerings is just beginning in the real estate and other industries. In July, ByOwner.com, a for-sale-by-owner real estate site, joined the podcast party, offering podcasts for the FSBO industry. In June, Martopia, a national marketing firm for the mortgage and financial services, launched its Executive Insight Podcasts of corporate positioning messages. Serkes ...