A potential customer calls your office and tells you she is thinking of selling her home and moving up to something bigger. You make an appointment right away to visit her home for a listing appointment and send out a nice pre-listing package to introduce your services. At the appointed time, you give a strong presentation and show her and her husband authoritative information to help them price the home competitively (just as we showed in the last few articles). There’s no reason they shouldn’t list with you. But they don’t!