Industry News launches filtering program for online leads

Four-point, manual process qualifies leads for agents

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Join 4,000 real estate pros at Connect SF, Aug 7‑11, 2017 consumer leads will enter into a filtering process before being delivered to real estate agents, the company said today. announced the debut of its Smart Touch Filtering process, which is a component of the Agent Network's suite of subscription-based services. The company offers lead generation and conversion programs to real estate brokers and agents. Smart Touch Filtering processes leads by subjecting them to a comprehensive, four-point process that helps to determine the quality of the leads. The leads are manually filtered and then disseminated, delivering to agents a more steady flow of viable, qualified real estate leads. "Only 42 percent of the leads we receive will pass our four-point filtering process," said Andrew Taylor, general manager, Agent Network. "Our Smart Touch Filtering process allows us to gauge the lead's initial value before it ever gets to the agent, so we know that we're...