Word-of-mouth marketing is a powerful tool to spread the word about your real estate business. According to the Word of Mouth Marketing Association, WOMMA.org, there are 11 primary ways to spread the word about your business. How many of these strategies are you using in your business? 1. Buzz marketing According to WOMMA.org, buzz marketing refers to "using high-profile entertainment or news to get people to talk about your brand." The Prudential agent who had the listing on convicted murderer Scott Peterson's house in Modesto, Calif., found a knife in the backyard. Is this knife the murder weapon that killed Lacy? This created a huge, national buzz. To create a positive buzz about your business, host a special event for people in your referral database. Rent a bus and take your guests to the most important away game for your local high school or college. Provide plenty of food, ice cream, souvenirs and other goodies. Arrange for a photographer and post the pictures to your Web si...
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