Real estate and mortgage industry software provider a la mode today announced its plan to integrate the pay-per-click advertising and mortgage lead generation services from LoanBright into its Mortgage XSites Web sites and XSellerate automated marketing suite.

Mortgage XSites and XSellerate users, particularly mortgage brokers, will be able to subscribe to LoanBright’s lead generation services.

The companies made the announcement from the floor of the Mortgage Bankers Association’s 92nd Annual Convention & Expo in Orlando, Fla., this week.

LoanBright operates the Loan.com and CompareInterestRates.com loan comparison-shopping services for consumers and offers lead generation products to the lending industry. The Loan.com pay-per-click service works like the bid-based system offered by the major search engines’ sponsored links. With Loan.com, however, advertisers bid on categories of loans rather than keywords.

Loan.com has defined more than 600 different loan categories open for bidding and the minimum bid for a listing is 50 cents per click. Lenders are ranked within each category based on the amount of their bid.

For consumers, Loan.com offers a place to compare the rates and fees from a variety of lenders for a variety of consumer loan products. Consumers will be able to click through to a Mortgage XSite where they can apply for loans directly or obtain additional information on specific loan products and services.

CompareInterestRates.com is an online marketplace where consumers can compare 9,000 daily mortgage rate quotes from more than 300 lenders and brokers. Consumers shopping for mortgage financing on CompareInterestRates.com submit a request online for a personalized mortgage rate quote. That request is then matched with, and delivered to, up to four lenders who then contact the consumer.

***

Send tips or a Letter to the Editor to jessica@inman.com or call (510) 658-9252, ext. 133.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Don’t miss out! Inman Connect Las Vegas starts today and you can catch all the excitement with a virtual ticket.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription