Real estate and mortgage industry software provider a la mode today announced its plan to integrate the pay-per-click advertising and mortgage lead generation services from LoanBright into its Mortgage XSites Web sites and XSellerate automated marketing suite.

Mortgage XSites and XSellerate users, particularly mortgage brokers, will be able to subscribe to LoanBright’s lead generation services.

The companies made the announcement from the floor of the Mortgage Bankers Association’s 92nd Annual Convention & Expo in Orlando, Fla., this week.

LoanBright operates the Loan.com and CompareInterestRates.com loan comparison-shopping services for consumers and offers lead generation products to the lending industry. The Loan.com pay-per-click service works like the bid-based system offered by the major search engines’ sponsored links. With Loan.com, however, advertisers bid on categories of loans rather than keywords.

Loan.com has defined more than 600 different loan categories open for bidding and the minimum bid for a listing is 50 cents per click. Lenders are ranked within each category based on the amount of their bid.

For consumers, Loan.com offers a place to compare the rates and fees from a variety of lenders for a variety of consumer loan products. Consumers will be able to click through to a Mortgage XSite where they can apply for loans directly or obtain additional information on specific loan products and services.

CompareInterestRates.com is an online marketplace where consumers can compare 9,000 daily mortgage rate quotes from more than 300 lenders and brokers. Consumers shopping for mortgage financing on CompareInterestRates.com submit a request online for a personalized mortgage rate quote. That request is then matched with, and delivered to, up to four lenders who then contact the consumer.

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