Industry News

‘Dude, where’s my house?’

A range of vendors are mapping property locations

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SAN FRANCISCO -- There are fewer excuses for getting lost these days, and more ways to locate your next home. Real estate companies are increasingly integrating interactive online mapping technology into their products, and consumers and real estate agents are using these visual tools to quickly locate properties and gather detailed home and neighborhood information. Some companies have moved well beyond simple property and street locator maps to provide rich, layered content such as parcel boundaries, school district boundaries, community demographic information and even neighborhood amenities such as restaurants. Several real estate technology companies, whose products are on display at a National Association of Realtors trade show at Moscone Center in San Francisco, have launched tools that allow real estate agents to quickly plot a route and generate driving directions for a list of properties, for example. Some companies have designed their own interfaces using third-party mapping...