Industry News

HouseValues acquires mortgage lead generation company

Purchase expands HouseValues' real estate loan offerings

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HouseValues has acquired San Francisco-based The Loan Page, an online mortgage lead acquisition company, to expand its mortgage offerings, HouseValues said today. Kirkland, Wash.-based HouseValues, a marketing partner to real estate and mortgage professionals across North America, said the acquisition is anticipated to allow HouseValues to further capitalize on the $21 billion dollar mortgage advertising market and accelerate its growing mortgage business. The Loan Page provides consumers with competitive offers from up to four lenders. The company markets these consumer requests to enterprise-level customers, including some of the nation's largest banking and lending institutions. The Loan Page's mortgage lead generation platform is expected to allow HouseValues to expand its mortgage offerings and meet a broad variety of mortgage industry needs by offering a comprehensive variety of online products, the company said. "We believe the addition of The Loan Page's products to our...