Bring back the gold coats

Perspective: The loss of color in the industry

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Editor’s note: You can comment on this perspective at the blog post on the Inman News Blog. Just go to today’s entry, “Bring back the gold coats,” on the Inman blog and click on the comments link just below the entry.

I remember when real estate was colorful and even a little nutty.

That era symbolically ended in 1996 when Century 21 CEO Robert Pitman abolished the gold coats that every C21 agent wore for more than 30 years.