Industry News

Redfin: Click here to buy a home

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A home-search Web site has added a feature that allows prospective buyers to submit a purchase offer with the click of a button. Seattle-based real estate brokerage company Redfin announced that the new online offer system, called Redfin Direct, is now available in the Seattle market and will soon be offered in additional markets as the company expands. The company is known for its Web-based mapping technology, which allows site visitors to view detailed property information and find information on for-sale and recently sold properties. The new electronic offer system is intended to take the mystery out of making offers on homes by providing detailed information about the process, said Glenn Kelman, Redfin CEO. "There's no doubt this is a tectonic shift in the industry," Kelman said. Launched in 2002, Redfin has plans to expand to California's San Francisco Bay Area, Los Angeles and San Diego markets this year, and also to add two East Coast markets. The new service provides informatio...