BrokerageIndustry News

Simple strategies for online real estate exposure

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

(This is Part 1 of a two-part series. See Part 2.) Do you want to help your sellers get the most for their property while also earning a full commission? If so, then it's time to look at some of the great online resources that will provide your listings with maximum Web exposure for a minimum cost. Whether a seller is going "For-sale-by-owner" or hiring an agent, sellers want to achieve the highest possible price in the shortest period of time. Sadly, due to the heated sellers' market over the last several years, full service agents have allowed companies with alternative business models to define their value strictly based upon the commissions they charge. In reality, when a seller chooses an agent based upon the commission, they are only looking at the issue of price, rather than value. Value is a combination of both price and the services rendered. What's interesting is that the bulk of consumers want value rather than price: only 15 percent of all sellers purchase based upon pric...