Why lenders are missing the online party

Guest perspective: Property data and home valuations attract eyeballs

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Divergent Paths

Historically, the Internet real estate and mortgage industries have used different content and tools to attract consumers. The mortgage industry has relied on rate tables, mortgage calculators and, for lead generation companies, assistance finding the right mortgage by soliciting multiple lenders in one easy step.