Help-U-Sell: Don't call it a discounter

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LAS VEGAS — Help-U-Sell offers full-service and limited-service real estate options for consumers at a reduced cost compared to traditional real estate commission rates, though you won’t likely hear company agents, brokers and managers refer to Help-U-Sell as a discounter.

Bill Ouelette, broker-owner of a Help-U-Sell office in Coon Rapids, Minn., said the term “discount” or “discounter” can carry some negative connotations — “It’s like Wal-Mart,” his son Marty chimed in, adding that some discount companies compete only on price while providing few real estate services.

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