Over the past month, there has been a great deal of discussion in the real estate industry regarding Zillow. The debate seems to center on the perceived inaccuracies of its home valuation functionality. This thinking reflects a rather narrow tactical perspective.

Zillow.com has rocketed into the fifth ranked spot in the ComScore Media Metrix rankings of real estate sites with 2.77 million unique site visitors. It’s time for a blinding glimpse of the obvious: the dogs like the dog food.

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