Real estate info: The dogs like the dog food

Guest perspective: Real estate brokers need to provide better content and tools

Over the past month, there has been a great deal of discussion in the real estate industry regarding Zillow. The debate seems to center on the perceived inaccuracies of its home valuation functionality. This thinking reflects a rather narrow tactical perspective. has rocketed into the fifth ranked spot in the ComScore Media Metrix rankings of real estate sites with 2.77 million unique site visitors. It’s time for a blinding glimpse of the obvious: the dogs like the dog food.