BrokerageIndustry News

Real estate regulator’s radio campaign still reverberates

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Last year, the Kentucky Real Estate Commission took an unusual step in conducting an advertising campaign to promote the hire of real estate licensees in real estate transactions. The radio ad campaign features comments about the negotiation experience of real estate agents and the risks of selling a home without an agent. The ads seemed more in tune with the mission of a Realtor trade group than a state regulatory agency, said Terry Shortt, a real estate broker in Elizabethtown, Ky., who also runs a flat-fee real estate business. "I felt as though their buttons were being pressed," Shortt said. He said he questions why it's necessary for a real estate regulatory agency to run ads promoting real estate licensees when there are no ads, for example, by a state agency that promote the use of licensed electricians. "It would be appropriate for the Kentucky Association of Realtors to run ads like that but it's not appropriate for the regulatory body," he added. In October, Shortt sent a p...