Classified listings tool pumps real estate ads to many sites

Postlets supplies Google Base, Oodle and others with property data

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A new classified listings tool is pushing user-entered listings to a host of other Web sites, with an aim to make it easier for real estate agents and other advertisers to get the most exposure for ads.

In the early days of the Internet, when a broad range of general search engines competed for a foothold in the marketplace, a number of Web sites emerged that offered to post user-entered Web addresses to all of the major search engines.