Technology

Classified listings tool pumps real estate ads to many sites

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A new classified listings tool is pushing user-entered listings to a host of other Web sites, with an aim to make it easier for real estate agents and other advertisers to get the most exposure for ads. In the early days of the Internet, when a broad range of general search engines competed for a foothold in the marketplace, a number of Web sites emerged that offered to post user-entered Web addresses to all of the major search engines. The intent was to draw more consumer traffic to those user-entered sites. With the popularity of online classified ad listings and vertical search engines on the rise, postlets.com is using a similar strategy to push user-entered classified listings to a host of Web sites. Still in beta-testing, postletsis built around a simple concept: "Make one, get many." Site users can build an ad using online tools, and postlets automatically submits that listing to several classified search engines. Users must sign in to post listings, and that registration inf...