BrokerageIndustry News

Real estate dinosaurs still roam the earth

Technology leaves some agents in prehistoric times

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Do you follow up on your e-mails promptly? Are you advertising using pay-per-click? Do you conduct digital transactions? Do you use transaction-tracking platform? Are your lead generation and lead follow-up systems automated? Do you know about Oodle, Trulia and Zillow? Do you use text messaging? If not, you may be on the verge of becoming a real estate dinosaur. In the 1960s, the mantra of the baby boomers was: "Don't trust anyone over 30." Today, of course, boomers are still trying to hang on to their youth. Sadly, unless agents who are over 40 are prepared to make a quantum shift in how they do business, there's a high probability that their style of doing business will soon become extinct. On the other hand, the under-40s may continue to struggle with building their business because Boomers still control 54 percent of the listing inventory. No matter what generation you are in, to thrive in today's rapidly changing environment, you must balance the best of the old with today's tec...