Industry News

Cendant’s real estate division partners with Microsoft

Company brands will integrate Virtual Earth mapping tool

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Cendant Corp. today announced an agreement with Microsoft Corp. to supply interactive online mapping tools to Cendant's real estate brand Web sites. The agreement provides that Microsoft will provides its Virtual Earth tools to Century21.com, ColdwellBanker.com, ColdwellBankerCommercial.com, ERA.com, SothebysRealty.com and the operating company Web sites of NRT Inc. NRT is a Cendant subsidiary. Mapping tools have made huge inroads at real estate Web sites in the past year, most notably since the launch of the Google Maps platform in February 2005. Both Google Maps and Microsoft's Virtual Earth mapping tools allow users to view aerial imagery and street names, and to find driving directions for addresses across the country. Cendant's Real Estate Services Division is scheduled to spin-off from Cendant as an independent company, called Realogy Corp., in June. Richard A. Smith, chairman and CEO of Cendant's Real Estate Services Division, said in a statement, "We believe this agreement wil...