Industry News

HouseValues teams with Ellie Mae

Lead generation services available to 130,000 mortgage brokers

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HouseValues Inc. has partnered with Ellie Mae to provide online lead generation and lead management services to Ellie Mae's network of 130,000 mortgage broker customers, the company announced on Friday. Ellie Mae will offer HouseValues' mortgage products to its national mortgage broker network, with consumer leads from HouseValues available directly through its Encompass Mortgage Automation System. "Through a survey we conducted in 2005, we know that lead quality and the availability of high-quality loan prospects is a major issue among mortgage brokers nationwide," stated Richard Fienberg, group product manager from Ellie Mae. "Through this partnership with HouseValues, we're providing brokers a better option for online leads." HouseValues generates mortgage leads from a network of real estate and mortgage Web sites. Leads are available for purchase by Ellie Mae's customers, and the lead data is automatically populated into Ellie Mae's Encompass Mortgage Automation System for easy...