Industry News

Move Inc. leader sees ‘ferocious’ battle for real estate consumers

Allies could become enemies as portals compete for online users

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WASHINGTON, D.C. -- Mike Long, CEO for Move Inc., the company formerly known as Homestore that operates and property-search Web sites, lashed out at Google and other companies that he said seek to take control of real estate consumers while grabbing more content and marketing dollars from real estate professionals. "I'm mad as hell and I'm not going to take it anymore," Long said Saturday during a speech to the National Association of Realtors' board of directors at an annual legislative conference. There is a mischaracterization in the media that popularizes the notion of a battle brewing between consumer-focused real estate-related companies and supposedly protectionist, Realtor-serving companies that want to maintain the status quo, Long said. The news media are willing proponents of this conspiracy theory, which he said "rivals that of the 'Da Vinci Code,'" referring to a fictional movie and book that detail an ancient secret guarded through elaborate codes an...