Leading Real Estate Companies of the World, an international real estate network, has partnered with blog technology company Blogging Systems, the companies said today.

The partnership means that the Leading Real Estate Companies’ approximately 160,000 associates worldwide will be able to use blogging tools from Blogging Systems to create blogs focusing on community and real estate information by paying what a spokesman described as “nominal startup and monthly maintenance fees to use the blogging systems platform.”

The Blogging Systemsblog platform provides a tool for community building, both offline and on the Internet, effective communication and collaboration, competitive marketing, sales and customer relations, the company said.

Blogging Systems provides the technology for blogging as well as training and technical support, LeadingRE said.

“We are pleased to welcome Blogging Systems to the LeadingRE family,” said Eric Bryn, director of business development, LeadingRE, in a statement.

“Delivering relevant, targeted, and timely content to Internet consumers is key to differentiation on the Web, and blogging is an effective resource our affiliates can use to better serve existing clients and engage new customers, supporting our goal of offering superior products to help our affiliates maintain and accelerate their market leadership,” Bryn said.

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