Savvy agents tap softening for-sale-by-owner market

Declining Web traffic yields opportunity to boost biz

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According to Alexa.com, Web traffic at ForSalebyOwner.com is down substantially since 2005. Given the shifts in the market, now may be the best time ever to start prospecting for-sale-by-owners, or FSBOs.

While Web leads may take months or even years to develop, there are few resources better than expired listings, referrals and FSBOs for “right now” business. When markets are strong, we see more discounting and more people selling their properties without representation.