A company that specializes in text-messaging and interactive voice response technologies has introduced a Web-based mobile marketing tool for real estate professionals.

SkyWire Media Inc., based in Las Vegas, Nev., has launched Virtual Agent, which allows consumers to dial a toll-free number and enter a property code to receive information about a specific property, including photographs, on a mobile phone. Real estate agents can post the property code of a for-sale property in marketing materials.

Shawn Harris, president and CEO for SkyWire Media, said in a statement, “Virtual Agent is very cost-effective for users, eliminating paper fliers, which are expensive and generally provide a low number of leads. Virtual Agent allows the same data and photos to be delivered to a prospect’s mobile phone and delivers (consumers’) contact information to the listing agent in real-time.”

SkyWire Media clients can create, modify or activate a text-messaging campaign using the company’s Web-based tools. Clients can also analyze the results of text-messaging campaigns to gauge their effectiveness.

Virtual Agent is the first real estate-specific product for the company, which began operations in 2004. SkyWire media also offers products for the hospitality, gaming and sports industries.

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