Industry gurus on Google, leads, market conditions

Panelists say there is still opportunity in a declining market

SAN FRANCISCO — Brokers and other real estate industry gurus discussed Google’s classified real estate listings service, a rise in online advertising, declining real estate lead-conversion rates, and the birth of new boutique brokerages during a Wednesday discussion at a real estate conference.

Justin McCarthy, strategic partner development manager for Google’s real estate division, told the audience of real estate professionals not to fear Google’s free online classified service, called Google Base.