Internet leads can come from many places

Experts offer tips on generating, buying sales leads at Connect

EMBRACE. FOCUS. EXECUTE. Build your 2019 roadmap to success with 4,000+ real estate leaders.
Inman Connect New York | January 29 - February 1, 2019

SAN FRANCISCO — Generate them yourself, buy them from aggregators, or hire somebody to drum them up for you. If you’re in the real estate or home lending business, you need sales leads.

Experts with companies that do all of the above were at Real Estate Connect San Francisco Wednesday to offer advice.

With more people shopping for mortgages online, lenders who want to generate their own leads can try optimizing their Web sites or paying fees to make sure they are featured prominently in search-engine results.