SAN FRANCISCO — Call it Marketing 2.0.

A home-based startup that is now a multimillion-dollar daily e-mail blast to 1.4 million subscribers.

A former “Messy Marvin” whose household cleaning products are now distributed through Target and Costco.

A former recording industry professional who now is rolling out a range of youth culture-targeted products through a global network of creative minds.

Their businesses represent a wild new wave of marketing that approaches consumers in unconventional ways.

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