Technology

Marketing 2.0: Stylish, eco-friendly and no bull

Entrepreneurs share insight on reaching consumers

SAN FRANCISCO -- Call it Marketing 2.0. A home-based startup that is now a multimillion-dollar daily e-mail blast to 1.4 million subscribers. A former "Messy Marvin" whose household cleaning products are now distributed through Target and Costco. A former recording industry professional who now is rolling out a range of youth culture-targeted products through a global network of creative minds. Their businesses represent a wild new wave of marketing that approaches consumers in unconventional ways. Rather than an overt sales pitch, these entrepreneurs are appealing to consumers' sense of style, quest for hipness and a general thirst for something new. During a presentation today at Inman News' Real Estate Connect conference, these outside-the-box executives shared their insight on marketing with an audience of real estate professionals who rely heavily on marketing to stay afloat in their industry. Dany Levy, founder of Daily Candy, in 2000 began sending out daily e-mails from her hom...