Industry News

ZipRealty launches FSBO program

Homeowners selling without an agent get marketing help

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ZipRealty today launched a program to help for-sale-by-owner sellers market their homes to prospective buyers. Prospective buyers working with ZipRealty agents also can find out about FSBO homes in their market that are not listed in the local multiple listing service or other broker Web sites. Sellers who list their home without directly partnering with an agent, known as a FSBO, can visit ZipRealty.com/fsbo to determine the number of active buyers searching in their neighborhood at their price range. FSBO sellers, who make up about 11 percent to 15 percent of the market, also can submit a description of their property online to be shared by local ZipRealty agents with their registered buyers who are searching for similar properties. If a ZipRealty client buys the home, the seller pays ZipRealty a 2.5 percent commission upon closing. ZipRealty will then give the buyer a rebate of 20 percent of its commission. The FSBO program is available to home sellers in all 19 of ZipRealty's mar...