Eric Danziger, former CEO for ZipRealty Inc., has taken the reins as CEO for WhiteFence, a company that offers online comparison shopping for basic home services such as cable, telephone and electricity.

After working for five years at ZipRealty, that company announced in May that Danziger would step down Aug. 1 and planned “to move back to his home in Arizona to spend more time with his family.”

Danziger has also served as president and chief operating officer for Carlson Hotels Worldwide, president and CEO for Starwood Hotels and Resorts Worldwide, president of Wyndham Hotels and Resorts, and held senior executive positions at Doubletree Hotels Corp.

WhiteFence is based in Houston, Texas. Among the services that consumers can search for at the Web site: newspapers, financial services, renter’s insurance, moving services, self storage, movie rental, maid services, furniture rental, locksmiths, dial-up Internet, and home warranties, among others.

“I am excited by the opportunities at WhiteFence,” said Danziger said in a statement. “WhiteFence … has built a unique consumer gateway which has enormous potential for further growth and expansion.”

Arthur Maxwell, chairman of the board and former CEO of WhiteFence, said in a statement, “Eric has proven himself to be a strong leader throughout his career, leaving an impressive footprint in the hotel industry, and more recently at ZipRealty. We look forward to benefiting from his experience as an innovator and operator.”

An estimated 20 million U.S. households move each year, according to WhiteFence, a partner company of Internet Capital Group. Founded in 1996, Internet Capital Group owns and builds Internet software companies.

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