BrokerageIndustry News brokerage model keeps with tradition

Company plans to expand into more markets this year

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No newfangled business model. No flashy discount or rebate offers, and no radical real estate gizmos or gimmicks. brokerage operations, launched last year, are not much different from those offered by many traditional real estate companies. Owned and operated by LendingTree LLC, has established regional hubs in the Denver, Portland, Seattle and Salt Lake City areas, and has amassed a sales force of about 170 agents. LendingTree offers an online portal for lending and real estate services that seeks to link consumers with lending and real estate services. The company continues to operate a lead-generation program that matches consumers with real estate agents not affiliated with the brokerage company. Internet marketing and company-generated leads are a big focus for's brokerage operations, and the company has plans to tap into other real estate services offered by its parent companies to offer a one-stop-shopping experience ...