CellSigns Inc. has a new product line aimed at small- and medium-sized companies that allows consumers to use their Web sites to reach sales reps or real estate agents by text messaging or start an instant-message chat session.

Mobile Connect is an application that allows Web site operators to create mobile notification systems on existing inquiry forms across their Web site. The click-to-text application can deliver a question, message or other information posted from a Web site, and send it to a selected customer service representative, sales contact or agent’s cell phone via text messaging.

The IM Connect application allows visitors to a company’s Web site to start an instant message chat with an agent. The agent can chat using instant messaging or their cell phone via text messaging. The IM Connect click-to-chat application is compatible with instant messaging services: Yahoo IM, AOL IM, MSN Messenger, Google Talk, and more than 97 percent of cell phones, the company said in a press release.

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