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How to start a successful real estate blog

Part 4: Catch up with hottest new trend

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

(This is Part 4 of a four-part series. Read Part 1, Part 2 and Part 3.) Blogs may soon take the place of both Web sites and newsletters. Are you ready to capitalize on this super hot trend? Last week's article looked at advanced blogging terms and concepts. Today's article addresses the steps necessary to launch a successful blog. Niche it! The first step in starting your blog is to identify an area where you have expertise and are willing to write about regularly. It's smart to narrowly focus your blog rather than writing on a wide variety of topics. Before making a final decision, investigate other real estate blogs to see what works and what doesn't work. Also, check out your local market area to see if anyone else is blogging on the same topic you are considering or in the same market area. If possible, choose an area where there is no competition. What to write? Your blog should address local issues, in your own voice. It's also great to have guest contributors who share their e...