Industry News

Realtors’ ad campaign says time is right to buy, sell

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

The National Association of Realtors trade group is paying for advertisements in six major U.S. newspapers to promote home purchases and sales, the association announced today. The ad campaign, launched by the trade group's leadership, carries the message, "It's a great time to buy or sell a home," and notes that interest rates have fallen for seven months in a row and are near 40-year lows, while for-sale home inventories are "higher than they have been in decades and prices have stabilized," the association announced today. Meanwhile, home sales have slowed nationwide and the winter months are traditionally a slow period for home sales. The association reported last month that the sales rate for existing-homes fell for the sixth straight month in September, and sales were down 14.2 percent that month compared to September 2005. There was a for-sale home inventory of 7.3 months in September based on the sales pace at that time -- a supply over six months typically indicates a market ...