BrokerageIndustry News

Brokers share survival strategies for changing times

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

A changing real estate market is not necessarily a bad situation to be in -- it's what you make of it that counts, said real estate professionals during a Monday discussion of broker survival strategies. Mindset is important in working through a slowing market, said Ken Baris, president of Jordan Baris Inc., Realtors, in West Orange, N.J. "I find a lot of people get psyched-out by the market," Baris said. But agents who truly understand the market and offer effective marketing can help their clients realize current market conditions and accept the agents' marketing approach. "I think there's more opportunity now than there has been in quite awhile," he said, adding that it's a much better time for new agents to get in the business now so that they understand what it takes to be successful in a slowing sales environment. Real estate sales have slowed nationally, and the National Association of Realtors reported this week that total sales of single-family homes, apartment con...