Industry News

Newspaper classifieds push to cell phones

Cox Newspapers partners with CellSigns for mobile ads

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Real estate and other classified ads are going mobile at one of the nation's newspaper publishing companies under a new service with CellSigns, which also provides mobile services for real estate property listings. CellSigns on Tuesday announced a partnership with Cox Newspapers, publisher of 17 daily and 25 nondaily papers, including news sites affiliated with The Atlanta Journal-Constitution (ajc.com); Austin American-Statesman (Statesman.com); Dayton Daily News (daytondailynews.com); and The Palm Beach Post (PalmBeachPost.com). The agreement provides Cox Newspapers with custom interactive mobile application services for its newspapers' classified sites. The mobile service launched in November on PalmBeachPost.com. Users can request information on classified ads such as homes, autos and other advertising content by text messaging specific codes or using a natural language search to access the information on their mobile device. They will then receive a message via SMS with the c...