Industry News

Real estate company launches neighborhood videos

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Real estate brokerage company Real Living has embraced online video content with the announcement of the addition of 45 neighborhood videos from key markets to its Web site at The three- to five-minute videos profile communities in key Ohio markets, including Columbus, Cleveland, Dayton and Cincinnati, and highlight local culture, landmarks, restaurants, shopping and other amenities, according to a company announcement. "Now buyers have another tool to explore potential neighborhoods for their next home. Best of all, it's easily accessible where they and other consumers go for home-buying information today -- the Internet," said Kaira Sturdivant Rouda, chief operating officer of Real Living. Real Living has about 4,000 agents and employees in more than 130 offices nationwide. The company said it plans to add more community videos for additional franchises and offices. The videos were produced in partnership with TurnHere, a digital media company specializing in o...