Last year, we predicted the rise in Google Base’s popularity, as well as the launch of the largest consumer-direct real estate portal in some years (Zillow). As we reflect on the year behind us, each year the Inman News team creates a list of predictions for the year ahead. Here are 10 things we think will happen in 2007:

1. Housing will lose its sex appeal. TV shows on home improvements, weird Realtors and house flipping will be canceled. Home Depot will no longer be a popular place to find dates.

2. Wall Street will no longer be enamored with the mortgage market; investors instead will shift their focus to office buildings and help overbuild that market, only to move their attention elsewhere in 2008 (such as Cuba when it is finally economically liberated in 2007).

3. The National Association of Realtors will go direct to the consumer with its message, moving beyond simple ads and offering relevant buying and selling content on multiple mediums.

4. Move Inc., formerly Homestore, will find a new CEO when Mike Long retires after saving the company from its early accounting disaster.

5. Google and Zillow will go head to head in a fierce competitive battle to dominate the online consumer market. Google will add robust features and Zillow’s traffic will soar. Watch for Zillow to start an offline ad campaign.

6. Real estate search site Trulia will be acquired after building one of the largest search sites to date for home listings.

7. A raft of discount brokers will go out of business. Tough markets will squeeze out many who just started during boom years as sellers grow more willing to pay top dollar to get their homes sold.

8. RealEstate.com will either acquire a big broker or abandon its offline brokerage experiment.

9. The number of MLSs will drop in half as consolidation becomes necessary, not just interesting.

10. Inman News Publisher Bradley Inman will retire again (for about two weeks this time).

***

What’s your opinion? Send your Letter to the Editor to opinion@inman.com.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription