Industry News

Internet Brands expands real estate reach with Loan.com

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Internet Brands Inc., a company that operates an assortment of real estate, automotive and travel Web sites, has launched Loan.com, a site that links consumers with a network of lenders and includes a search for low rates. The company also announced the acquisition of DoItYourself.com, a home improvement and home repair Web site founded in 1995 that includes community forums and advice from professionals. Hardware and Tools Corp., formerly known as DoItYourselfWarehouse.com Inc., sold the site to Internet Brands and will continue to operate the e-commerce portion of the business, which has been renamed HardwareAndTools.com. The Loan.com Web site includes a directory of lenders, a "Loan Analyzer" tool that compares lenders' rates and works to match a borrower with a loan product, and a "Truth About Loans Center" that includes advice on frequently asked mortgage questions, according to the company announcement. "Consumers and ethical lenders are frustrated by the games being played ...