Real estate professionals reveal online strategies

Offline marketing can drive Internet business

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While online marketing is a growing focus for the real estate industry, its strength still has a lot to do with offline advertising, said industry professionals during an Inman News audio conference Friday. Brokerage-company representatives said they are still spending the lion’s share of marketing money on traditional advertising sources but are increasingly using offline campaigns to drive consumers to their Web sites.

And likewise, online marketing borrows elements from the world of offline advertising.