Industry News

Apartment-hunting hits cell phones

Smarter Agent launches GPS-driven service for renters

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Sprint cell phone customers now have the ability to view nearby apartments for rent on select Sprint or Nextel phones thanks to a new tool from Smarter Agent. The Smarter Agent tool, dubbed "Apts for Rent," uses GPS technology to deliver information about the closest available apartments without requiring the customer to enter an address or ZIP code. Smarter Agent pioneered the use of GPS technology for real estate with its tool that enables cell phone users to check on nearby available homes for sale. The company is based in Philadelphia and signed a deal with Sprint last year to launch a service that displays recently sold homes on users' cell phones. Property information for the new rental tool is provided by, a national online apartment Internet Listing Service affiliated with more than 150 newspapers across the nation. All properties advertised directly with are uploaded to Smarter Agent for access by mobile subscribers. Apartment information inclu...