Bloggers: Blogging bears fruitful leads

Rules of the road for new business medium

Blogging can be more than a communications tool and networking platform for real estate professionals — it can convey personality, generate leads and boost business, say real estate bloggers.

“My whole business is blog clients. Most of my clients read the blog and then call me — almost all of them,” said Ardell DellaLoggia, a Seattle real estate agent who blogs at and