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Bloggers: Blogging bears fruitful leads

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Blogging can be more than a communications tool and networking platform for real estate professionals -- it can convey personality, generate leads and boost business, say real estate bloggers. "My whole business is blog clients. Most of my clients read the blog and then call me -- almost all of them," said Ardell DellaLoggia, a Seattle real estate agent who blogs at RainCityGuide.com and SearchingSeattle.com. "It became my main marketing channel." Ardell, who participated in an Inman News audio conference about blogging on Monday, also said this "is a little scary" because she never intended for the blog to bring in so many clients. The number of blogs focusing on real estate has increased dramatically over the last year. Real estate agents and companies are using blogs to inform and connect with potential customers and to network with one another. Clients who are blog readers tend to buy faster than the average online consumer, she said. "The blog clients that I've had almost always ...