Industry News

Forecast predicts growth spurt in online ad spending

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Global advertising revenues for online yellow pages and local search are expected to grow from $4.1 billion in 2006 to $11.1 billion in 2011, according to a forecast by the Kelsey Group, a research and consulting company. The forecast supports real estate industry reports that cite a growth in online marketing. For example, a June report by research and consulting company Borrell Associates states that online real estate advertising grew from a $1.2 billion market in 2004 to a $1.7 billion market in 2005, increasing from a 10.3 percent ad-spending share to a 14.7 percent share. And Borrell expects online real estate ad spending to grow to a $3.1 billion market by 2010. The Kelsey Group's Global Directories Forecast 2007 expects the print yellow pages of the global directories marketplace to grow from $26.5 billion in 2006 to $27.8 billion in 2011. "Bucking the trend of some other traditional media, the global print yellow pages market will grow slightly through 2011, driven by aggre...