Point2, a technology company that offers online tools for real estate professionals including a National Listing Service that allows members to manage the marketing of other property listings, has opened its user statistics to the world.

The company today announced the public availability of several company statistics, including membership, listings, incoming prospects and unique visitors at the site, and also announced a branding initiative that incorporates several products under the Point2 National Listing Service name.

As of this morning, the Point2 NLS was growing at a rate of 179 members per day and 979 listings per day, and attracted 3,906 prospects per day and 67,981 unique visitors per day, according to the new “Realtime Statistics” page at the site.

“One of the things we’re trying to do is strive for transparency,” said Brendan King, chief operating officer of Point2 Technologies. “We’re trying to get really, really transparent about everything we do to build trust.”

While members of the site already have access to reporting tools specific to their own property listings and traffic at the NLS site, King said that hopefully the statistics will encourage other real estate professionals to participate in the system.

Besides membership and visitor statistics, the company is providing such technical information as page-load time at the site and outstanding customer-service issues and resolution time, including the number of customer-service issues closed per day and the busiest category for customer-service issues.

The Point2 NLS had 15.5 million page views in the past 30 days, 2.9 million unique visitors, and 5.9 million views of detail pages for property listings. Also, the site reported 117,899 total members, 494,796 listings, and 3.2 million total photos at the site.

Licensed real estate professionals can be members of the Point2 NLS, and Point2 operates a public property-search site at Point2Homes.com.

As for the branding initiative, Point2 announced that its Point2 Broker, Point2 Agent, Point2 Builder and Point2 PropMan services will be re-branded as Point2 NLS for brokers, agents, builders and property managers, while the Point2 Homes will maintain its separate identity.

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