Industry News

Point2 goes public with Web site usage information

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Point2, a technology company that offers online tools for real estate professionals including a National Listing Service that allows members to manage the marketing of other property listings, has opened its user statistics to the world. The company today announced the public availability of several company statistics, including membership, listings, incoming prospects and unique visitors at the site, and also announced a branding initiative that incorporates several products under the Point2 National Listing Service name. As of this morning, the Point2 NLS was growing at a rate of 179 members per day and 979 listings per day, and attracted 3,906 prospects per day and 67,981 unique visitors per day, according to the new "Realtime Statistics" page at the site. "One of the things we're trying to do is strive for transparency," said Brendan King, chief operating officer of Point2 Technologies. "We're trying to get really, really transparent about everything we do to build trust." While me...