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Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

The media and the real estate industry in the past have enjoyed many cocktails together, toasting a relationship of convenience. But amid headlines screaming "bubble," "cartel" and other real estate unmentionables, and with television plucking the most venal agents for use on "reality" real estate shows, the relationship is no longer so convivial. We can point to housing bubble hype to illustrate this. Real estate, like any other industry, has its ups and downs. But talk surrounding real estate's "down" began long before there was any sign of it. This sent what was first felt as a shiver of concern through the marketplace. By 2006, articles penned regarding "overpricing" and "the bottom falling out" bled from every nook and cranny of the print media. But coverage was not limited to home prices -- it also veered into the value proposition of today's real estate practitioner. Under attack Over the past several years print advertising revenue generated from real estate has been on the d...