The competition consists of 13 blogging teams in which an experienced coach takes on a blogging apprentice and shows him or her the ropes of real estate blogging.
The top blogger team will be crowned winner of the competition at Inman News‘ Real Estate Bloggers Connect conference in San Francisco, July 31-Aug.1, 2007.
Blogging has taken off in real estate over the last year and a half, and successful agent bloggers are using it to connect with prospective clients online and network with colleagues. (See Inman News‘ special report, “The Real Estate Blog Revolution.“) Some of the top bloggers in the industry will be helping rookie bloggers gain a footing in the art and science of blogging.
ActiveRain has selected 13 blogging coaches and teams to each train a real estate blogging apprentice of their choice.
Coaches and apprentices will be chronicling their Project Blogger experiences on their own blogs and the Project Blogger group on ActiveRain. Others can also track each team’s progress and updates on the competition at the Project Blogger Forum on ActiveRain.
Teams will be judged each week and scored according to criteria such as degree of innovation in approach, consistency, quality of postings, the apprentice’s community involvement, traffic or reach of apprentice’s blog, and more.
The competition officially ends July 15. Winners will be announced at Bloggers Connect. ActiveRain will donate $5,000 to the winning team’s charity of choice.
Inman News‘ Bloggers Connect is the first conference for real estate bloggers. The two-day event aims to help real estate bloggers gather insights into best practices and the biggest rewards of real estate blogging.
Coaches and their apprentices include:
Coach – Teresa Boardman, StPaulRealEstateBlog
Apprentice to be announced …
Coach – Dustin Luther, RainCityGuide
Apprentice – Unknown (We hear that Dustin has opened up the decision to his blogging community.)
To read more about the teams, visit the ActiveRain Project Blogger site.