VFlyer, a company that builds marketing tools for real estate professionals to distribute and showcase property listings, today announced that it has entered the mobile realm with the rollout of wireless Internet and text-messaging tools.

With this latest innovation, vFlyer users can send or view property ads on mobile devices, view statistics on the traffic the ads are receiving, and manage their accounts.

The company launched last year as a platform to create property advertisements and automatically distribute these ads to a variety of Web sites, such as Google Base, Oodle, Trulia, Vast and Edgeio, among others. Postlets.com and Point2.com are among other Web sites that offer distribution tools for property ads.

VFlyer also allows users to distribute Web-based or Adobe Acrobat electronic versions of property fliers to customers via e-mail, or to print out hard copies of the fliers. Last month the company launched embeddable Web widgets that allow users to post a scrolling display of their active vFlyer property ads at a blog or Web site.

“We feel that when you put a listing into our service you should never have to put it anywhere else again,” said Oliver Muoto, co-founder and vice president of business development for vFlyer. The development of mobile applications is “another point in the overall path,” he said. “It’s definitely about saving people time, and it’s saving them money.”

VFlyer offers a free basic subscription that supports up to five active and 10 total property ads, and paid subscriptions enable more ads and enhanced features. The mobile tools are free for vFlyer subscribers.

Users of the vFlyer mobile ads can view photos, maps and driving directions for selected properties. Muoto said that the company is already working on a new version of the mobile tools that will allow subscribers to create property ads using a mobile device.

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