Industry News

The quest for beauty

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

To start things off, I have a little quiz. It is written from a girl's point of view, so guys, just bear with me. 1) It is Sunday morning. You are running out to preview a condo for a buyer client on a day when you are also holding an open house, and possibly meeting the buyer client in the afternoon. You: a) review the listings that compete with your open house so you can talk intelligently to drop-ins about what's on the market; b) take one last look at the condo floorplan so you see whether there are closet or layout flaws you want to look at more closely; or c) dig out your pasties so you don't get nipple show-through in your white blouse. 2) It is Wednesday afternoon. You are getting ready for a second showing of a unit that is "too much" apartment for your client, and her mom -- the emotional approver -- will see it for the first time. You: a) run a page of statistics on historical price performance, proving that "too much" apartment will actually be a better investme...