Web site provides a new forum to market open houses

HomesOpenToday.com links directly to MLS data

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

A Realtor association in the San Francisco Bay Area is using technology to promote a very low-tech real estate marketing tool: the open house.

The Contra Costa Association of Realtors has launched HomesOpenToday.com as a new venue for members to advertise open houses to the public.

Real estate professionals may debate the usefulness of open houses in selling homes, though