Web site provides a new forum to market open houses

HomesOpenToday.com links directly to MLS data

A Realtor association in the San Francisco Bay Area is using technology to promote a very low-tech real estate marketing tool: the open house.

The Contra Costa Association of Realtors has launched HomesOpenToday.com as a new venue for members to advertise open houses to the public.

Real estate professionals may debate the usefulness of open houses in selling homes, though