As more consumers go online for real estate information, brokers are being offered an array of choices by which to market their listings to a wider audience.

Some companies, including Point2 Technologies, are trying to simplify a complicated process of syndicating listings to a variety of different sites by offering a one-stop service for syndication to multiple sites.

Point2 Technologies today announced it has expanded its listings syndication network, adding 10 new advertising destinations for its members’ listings. The company now offers a total of 22 sites for listings syndication.

The most recently added sites include, and,,, and In early March, Point2 added manual ad posting support for Craigslist, and eBay to accelerate the task of advertising listings on those sites.

In addition to the 10 new sites, the Point2 NLS syndication and advertising network includes Google Base, Yahoo! Classifieds,, Point2 Homes, Trulia, Oodle, PropSmart, Edgeio,, US Condo Exchange, and

Point2’s listing syndication is free for broker and agent members, who decide whether they want listings to show up at these sites. Point2 says the leads generated are directed back to the listing agent’s lead management system.

The company also offers premium syndication ad placement for the New York Times site, and for

“Point2’s listing syndication network and strategy have brought massive online exposure to our members. Adding more high-traffic destinations takes that advantage to a completely new dimension, especially considering that the benefits can be drawn without much effort or any financial investment on the side of the listing agent or broker,” Brendan King, Point2’s chief operating officer, said in a statement.

Point2’s National Listing Service, or NLS, has about 127,000 users, according to the company, which also offers real estate marketing and software technology to industry professionals.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Leaders from across the industry answered our call to come to Inman Connect and share essential advice for leveling up your 2021.SEE THE SPEAKERS×
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription