Point2 expands real estate listings syndication

Brokers can choose 10 more Web sites to market listings

As more consumers go online for real estate information, brokers are being offered an array of choices by which to market their listings to a wider audience.

Some companies, including Point2 Technologies, are trying to simplify a complicated process of syndicating listings to a variety of different sites by offering a one-stop service for syndication to multiple sites.

Point2 Technologies today announced it has expanded its listings syndication network, adding 10 new advertising destinations for its members’ listings. The company now offers a total of 22 sites for listings syndication.

The most recently added sites include HotPads.com, Vast.com and CityCribs.com, Propbot.com, House.com, VideoHomes.com and TheHousingPages.com. In early March, Point2 added manual ad posting support for Craigslist, Backpage.com and eBay to accelerate the task of advertising listings on those sites.

In addition to the 10 new sites, the Point2 NLS syndication and advertising network includes Google Base, Yahoo! Classifieds, NYTimes.com, Point2 Homes, Trulia, Oodle, PropSmart, Edgeio, RealEstateAdvisor.com, US Condo Exchange, LiveDeal.com and LiveDeal.ca.

Point2’s listing syndication is free for broker and agent members, who decide whether they want listings to show up at these sites. Point2 says the leads generated are directed back to the listing agent’s lead management system.

The company also offers premium syndication ad placement for the New York Times site, NYTimes.com and for Point2Homes.com.

“Point2’s listing syndication network and strategy have brought massive online exposure to our members. Adding more high-traffic destinations takes that advantage to a completely new dimension, especially considering that the benefits can be drawn without much effort or any financial investment on the side of the listing agent or broker,” Brendan King, Point2’s chief operating officer, said in a statement.

Point2’s National Listing Service, or NLS, has about 127,000 users, according to the company, which also offers real estate marketing and software technology to industry professionals.