Industry News

That ’70s loft in Tribeca

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

10013, as I pointed out to residents in my last direct-mail piece, is the most expensive ZIP code in New York City. The price per square foot, according to Miller Samuel appraisers: $1,346. It's Tribeca, and the neighborhood combines urban grit with some hipster charm (the iconic resident may be Christy Turlington, supermodel/yoga lifestyle guru/savvy business executive/mother of two); there are fashionable restaurants, and a decent, though shockingly overcrowded, public school. So of course I want to get my newest clients down there. They are two working parents, looking for a family apartment, which in New York means "three bedrooms, and can one of them please not be the dining room?" They have had a lot of trouble finding what they want within their budget, as the city's seemingly limitless supply of rich residents and wanna-be residents has pushed prices up toward the $1 million-per-bedroom range. We've looked at apartments, but they've been small or the finishes haven't been that...